The New Enterprise Forum

Event Details

Topic:BEYOND YOUR FIRST CUSTOMERS
When:October 16, 2008 - Registration & networking 5:00 p.m.; Program begins at 5:45 p.m.
Where:Holiday Inn North Campus, 3600 Plymouth Road, Ann Arbor
Cost:Free for NEF members; $20 for non-members; $5 for students

Program Partners:

Stakeholder Sponsor:


So you’ve wooed your first customers and delivered the goods… what’s the next step? How do you take your business to the next level to serve government, Fortune 500, and retail, and other large customers? Come to our October meeting and hear from a panel that has the answers!

Our panelists:

Noura Bashshur – President & COO, TMJ Pain Solutions, and Project Manager & Research Associate, University of Michigan Health System: Noura has a 20-year portfolio of success in developing innovative marketing solutions to significantly boost bottom lines within the high-tech and health care industries. Her past includes marketing posts at HealthMedia, Healtheon WebMD, and SmartPatents, Inc.

Brenda Moore – CEO & President, Perk & Brew Corporation: Beginning her career as a Detroit Police officer, Brenda developed a taste for coffee… lots of it! In 1980, she purchased Perk & Brew, a small retail outlet, and installed an in-store roaster to serve the local market. By 1995, she was implementing a national marketing strategy. She has received numerous Michigan business awards, and has recently been awarded a scholarship to Dartmouth-Tuck Business School.

Don Walker – Managing Director, Arbor Partners: Don is a private investor in several start-up companies and serves on a number of boards for emerging technology companies. He is an advisor to the University of Michigan’s Wolverine Venture Fund. Previously, he was VP of Sales and Marketing at Comshare from 1974 to 1996, during which he was instrumental in developing corporate strategy transitions and in the successful integration of two acquisitions.

Our moderator will be Joe Marr, President of Sandler Sales. Joe has over 20 years of experience in organizing, training, coaching, and managing sales professional worldwide.

Showcase Presentation: Each month, NEF highlights an emerging company and provides them a Showcase Presentation. This month, our Showcase Presenter will be Eran Bashan of Hygieia, which has developed an innovative glucose meter that provides superior glycemic control for diabetic patients.

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